Accelerating and up-scaling

The Floriculture Sustainability Initiative (FSI) will be launched during the Floriade 2012.Together ANCEF, BGI, BRO, EPHEA, Dutch Flower Group, Fair Flowers Fair Plants, Fleurametz, FloraHolland, Florint, Hivos, LTO Noord, Pfitzer, UnionFleurs,  VGB,  VSB  and WWF Kenya start a pre-competitive international initiative.

The case study on Unilever sustainable tea “Leapfrogging to mainstream” (Part I) and “Reaching out to smallholders in Kenya and Argentina” (Part II) has won the prestigious EFMD Case Writing Competition in the supply chain management category.

Today IDH launched together with SNV and international pangasius traders Binca, DKSH, Femeg, Mayonna, Nordic Seafood, Queens and Seafood Connection, the ASC Accelarator. The Accelerator will help pangasius farmers in Vietnam to comply faster to ASC standards, by preparing business plans and sharing costs of technical assistance and capacity building. The Accelerator is supported by WWF, the Vietnamese government and VASEP and Vinafis.

Today, the ASC's consumer label for responsibly farmed seafood was launched! The on-pack label will make it easy for consumers to  make a conscious choice to purchase responsibly farmed seafood. IDH and WWF have set up and supported ASC to create market demand for responsible aquaculture. After almost three years of hard work the label is here, and responsibly farmed fish will soon be on the shelves of supermarkets!

Under the IDH umbrella, four large international coffee roasters – Nestlé, Kraft, Tchibo, and Sara Lee (accounting for 30% of world sales) – are starting a, pre-competitive, and ambitious program aimed at driving worldwide sustainable coffee sales from the current 8% to 25% by 2015. This will bring sustainability to a mainstream level.