Podcast: A new sustainable market mechanism: Verified Sourcing Areas

A new regional model is needed to supply sustainable commodities in large quantities in a cost and time efficient manner. This new model is the Verified Sourcing Areas (VSAs), currently being piloted by IDH and its partners in Brazil and Indonesia. A VSA is a defined area or jurisdiction with a clear governance system linked directly to sustainability criteria on the ground and with international market demand. Daan Wensing, Director of the Landscape Program at IDH, explains how it works.