The overall objective of this assignment is to conduct market research on key audiences that utilize the knowledge products created and disseminated by Farmfit Intelligence.
The specific objectives of this project are:
- Identify best practices for reaching, engaging/ influencing target audiences;
- Better understanding the preferences of these audiences;
- Strategizing on how IDH Farmfit can tailor media and content to audiences;
- For example, understanding:
- What tactics work for each of these groups (e.g., paid advertising? Forums? Key influencers?)
- Where do our key audiences get their information? Who influences them?
Proposals in English must be submitted by 17.00 CET Friday, December 9, 2020, to:
Julia Bolton, Knowledge Products and Insights Manager, Farmfit Intelligence (Bolton@idhtrade.org)