The overall objective of this assignment is to build on market research to help IDH Farmfit create a clear brand proposition that positions it as a leader in smallholder engagement strategies across value chains, sectors, and geographies.
The specific objectives of this project are:
- develop a clear and cogent creative strategy document
- develop a clear production plan alongside creative briefs for all the moving parts of IDH Farmfit’s brand strategy, including a progressive media strategy in order to execute the new communications vision across all channels.
Interested parties must submit their proposal in English, together by 17.00 CET Friday, December 9, 2020, to: Julia Bolton, Knowledge Products and Insights Manager, Farmfit Intelligence (Bolton@idhtrade.org)