CGAP and IDH are keen to make Gender Transformative Business Models the new norm. There is sufficient data that shows that business can grow their business by including and centering women as leaders, employees, suppliers and clients and responding to their specific needs and ambitions. But currently many businesses leave value at the table, because they do still often approach the topic from a socio-economic perspective, rather than from a business case perspective. They lack data on where they are and where they have opportunities, there is no language that resonates with them and in case they are willing to work on gender transformative approaches, they often do not know how to do that. We see that three challenges are constraining the understanding, acceleration and scale of GTBM, particularly in rural areas.
- There is not a widely understood definition of what precisely makes a business model gender transformative, making it difficult for companies and sector support organizations to push for concrete changes.
- There are no standardized indicators for measuring how transformative a given company’s business model is, preventing companies and other stakeholders from measuring progress towards becoming gender transformative; and,
- There is no available data on company business models and practices that would allow for benchmarking performance against industry peers and competitors, leaving companies and other stakeholders unable to assess the success of efforts to promote GTBM.
The overall objective of this assignment is to come up with a commonly accepted definition and key characteristics of what a Gender Transformative Business Model is (in the agricultural and rural sectors) and the key metrics to measure whether a business model is gender transformative (business models of agribusiness, digital platforms that are active in agriculture, and financial service providers active in agriculture). A common definition and key metrics are key elements of the Roadmap to Gender Transformative Business the CGAP and IDH are currently developing. This will enable future action of companies to make their business models gender transformative, benchmarking of companies and sharing of comparable insights and lessons learnt. With this assignment, the consultancy will contribute to the first two steps of the Roadmap.
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*Deadline for proposals April 13 2022