Delivering agricultural and financial services to smallholder farmers can be more effective and profitable when they are tailored to farmers’ needs. IDH Farmfit has created a free tool to recognise major differences between farmers and their different need for a wide variety of services, from automated irrigation to child education loans. For this, the IDH Farmfit Segmentation Tool leverages the information you already have, or can relatively easily collect, about individual farmers.
Knowing the farmers you work with means understanding your customers’ needs and a greater likelihood of your services being adopted to provide sustained, long-term business. Governments and NGOs can also benefit from segmenting farmers to fine-tune their investments in sustainable development and poverty alleviation.
Fill out the form below and you will receive the IDH Farmfit Segmentation Tool and User Guide in your inbox. Please make sure you check your spam folder as well if you have not received an email.
*IDH does not accept any liability for the use of the software products or the results of this calculation.