IDH Farmfit Segmentation Tool & User Guide

Delivering agricultural and financial services to smallholder farmers can be more effective and profitable when they are tailored to farmers’ needs. IDH Farmfit has created a free tool to recognise major differences between farmers and their different need for a wide variety of services, from automated irrigation to child education loans. For this, the IDH Farmfit Segmentation Tool leverages the information you already have, or can relatively easily collect, about individual farmers.

Knowing the farmers you work with means understanding your cus­tomers’ needs and a greater likelihood of your services being adopted to provide sustained, long-term business. Governments and NGOs can also benefit from segmenting farmers to fine-tune their investments in sustainable development and poverty alleviation.


UPDATE February 2024: Thank you for your interest. The Farmer Segmentation Tool has been archived.

For our latest publications, please visit the FarmFit Insights Hub, as well as our Innovation Guide on Farmer Organisation Segmentation.