On March 9th, the companies united in the Sustainability Initiative Fruit and Vegetables (SIFAV) have launched their new collaborative sustainability strategy for 2025. The strategy builds on the previous agenda for 2020 and sets out clear objectives and an action plan to collaboratively address the complex risks and issues the SIFAV partners face in their shared fresh fruit and vegetables supply chains.

Focus on the future: SIFAV 2025 sustainability agenda

The focus of SIFAV’s 2025 agenda is on reducing the environmental footprint across the supply chain, improving working conditions, wages and incomes, and strengthening due diligence reporting and transparency. The joint ambitions include a collective action plan that is in line with the UN Sustainable Development Goals and supports the aims of the EU Farm to Fork Strategy to accelerate the transition to a fair, healthy, and environmentally friendly food system.

Under SIFAV, all private sector partners commit to the following common sustainability targets towards 2025:

Environmental:  To work together with their supply chain partners to measure and reduce the environmental footprint of priority products by 2025, amongst others:

  • 25% carbon footprint reduction in three priority products;
  • 25% food loss and waste reduction in three priority products;
  • Reduction of water use to best practice levels in 3 jointly selected catchments;
  • Implementation of water standards (third-party verification) for 70% of volume from high water risk countries.


  • Implementation of jointly approved social third-party verification, to at least 90% of volume coming from high- and medium-risk countries by 2025.
  • Taking a first step in improving Living Wages or Living Income, by analysing living wage and living income gaps in one of their supply chains and if possible, also making a commitment towards reducing these gaps.

Due Diligence:

  • Implementing robust Human Rights and Environmental supply chain due diligence policies and processes according to OECD and UN Guidelines.
  • Jointly and individually reporting on risks and progress on an annual basis from 2022 onward.

Collaborative action for sustainability

  • Cooperation & Partnerships

    Joining forces to drive impact

  • Tools & Policies

    Practical support through joint sustainability policies, approaches, and tools

  • Producer Support

    SIFAV and IDH drive inclusion of smallholder farmers into global supply chains

SIFAV members



The Sustainability Initiative Fruit and Vegetables (SIFAV) was launched in 2012, as a result of the collaboration of 13 Dutch companies and under the umbrella of IDH, the Sustainable Trade Initiative. SIFAV’s mission is to drive 100% sustainable trade of fruits and vegetables for the European market. Since its foundation SIFAV has grown into a pan-European initiative with  partners from the Netherlands, Belgium, Germany, Sweden, Switzerland and the UK. Currently, SIFAV unites 25 companies (and counting), among them retailers, brands, traders, civil society organizations and other supporting parties.

Members of SIFAV

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  • 15 Jul 2021

    SIFAV reaches 85% sustainable volumes in 2020

    Launched by IDH in 2012, the Sustainability Initiative Fruit And Vegetables (SIFAV) is a platform with the purpose of convening sustainability agendas within global fruit and vegetable value chains. Under…

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    SIFAV reaches 85% sustainable volumes in 2020
  • 22 Apr 2021

    Supermarkets provide insight into the living wage gap for their bananas

    The Dutch supermarkets under our Banana Retail Commitment on Living Wage have provided insight into the gap between current wages and the living wage. The participating…

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    Supermarkets provide insight into the living wage gap for their bananas
  • 9 Mar 2021


    FOCUS ON THE FUTURE FOR FRESH FRUIT AND VEGETABLES: SIFAV STEPS UP SUSTAINABILITY AMBITIONS IN 2025 PROGRAM    The companies united in the Sustainability Initiative Fruit and Vegetables (SIFAV),…

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