During the Innovation Launch pad the selected experts, specialized in technology, finance, data and business development, brought new perspectives, while building on each others knowledge. Working with a Human Centered Design approach, farmers and business partners of SpiceUp joined the sessions to explore the problems together and test prototypes to create effective solutions.
Listen to our podcast with Jay Akkireddy from IDH, and Evert-Jan Verschuren from SpiceUp about the Innovation Launch Pad and the challenge SpiceUp is facing: how can we make farm-data commercialization good for farmers?
- A data exchange platform based on digital tools already familiar to farmers (mainly WhatsApp and Youtube), which aims to spread GAP and track farm data in direct dialogue with participating farmers.
- A cooperative-based farming model, in which SpiceUp will train subcontracted farmers (preliminary name: “Ranger”) in GAP and data logging. The Rangers then collaborate with several farmers each and receive a portion of the increased earnings from the sale of produce.
Read the white paper which outlines each of the concepts, including stakeholder insights, strategy, key features, initial business models, draft roadmaps for next steps, and documentation of some rapid prototypes.
The video shows how these concepts were developed in the one week ‘design sprint’.
Legal Consultant - Data Privacy Expert
Digital Solutions / Product lead - Agriculture
World Food Program
Business & Service Developer
Bernadette Farias Loscio
Federal University of Pernambuco
Chairman & Founder
Product Manager - Agriculture Incubator