The first session of the series organized by Yayasan Inisiatif Dagang Hijau (YIDH), featuring SpiceUp, took place in Indonesia. SpiceUp is developing information services to support 100,000 pepper farmers in Indonesia to increase their yield and optimize their inputs of water, fertilizers and pesticides. Experts helped SpiceUp to re-invent their business model and optimize farm data to realize sustainable production.
The experts, specialized in technology, finance, data and business development, bringing new perspectives, while building on each others knowledge. Working with a Human Centered Design approach, farmers and business partners of SpiceUp join the sessions to explore the problems together and test prototypes to create effective solutions.
Listen to our podcast with Jay Akkireddy from IDH, and Evert-Jan Verschuren from SpiceUp about the Innovation Launch Pad and the challenge SpiceUp is facing: how can we make farm-data commercialization good for farmers?
- A data exchange platform based on digital tools already familiar to farmers (mainly WhatsApp and Youtube), which aims to spread GAP and track farm data in direct dialogue with participating farmers.
- A cooperative-based farming model, in which SpiceUp will train subcontracted farmers (preliminary name: “Ranger”) in GAP and data logging. The Rangers then collaborate with several farmers each and receive a portion of the increased earnings from the sale of produce.
Read the white paper which outlines each of the concepts, including stakeholder insights, strategy, key features, initial business models, draft roadmaps for next steps, and documentation of some rapid prototypes.
The video shows how these concepts were developed in the one week ‘design sprint’.
Legal Consultant - Data Privacy Expert
Digital Solutions / Product lead - Agriculture
World Food Program
Business & Service Developer
Bernadette Farias Loscio
Federal University of Pernambuco
Chairman & Founder
Product Manager - Agriculture Incubator
Human-Centered Design or ‘Design Thinking’ is an approach to innovation that uses tools derived from the design world, among them qualitative user research, rapid prototyping and user testing. Download the Design Guide via the button below.
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