An action-oriented commitment to 100% sustainable juices, purees and concentrates by 2030.
The Sustainable Juice Covenant (SJC) is a global initiative to make the sourcing, production and trade of fruit- and vegetable-derived juices, purees and their concentrates 100% sustainable by 2030.
Coordinated by IDH, the Sustainable Trade Initiative, and committed to by leading beverage companies, the covenant is a moral, not a legal, obligation. Enabling private sector companies to make proactive, non-competitive improvements across the juice industry supply chain – from raw materials to consumer-based products such as drinks, nectars, juices and smoothies.
With the support of AIJN, the European Fruit Juice Association, the companies work together to increase social and environmental sustainability at farm and processing level by rolling out sustainability certifications throughout the supply chain. Globally, fruit juice and nectar consumption is at 38,5 billion liters – and 9,6 billion liters in the EU, the biggest consumption region. As the market grows, we recognize that sustainability is the way forward for the juice industry – and that we can and should play an important role in making our supply chains as healthful as our drinking habits.
To reach 100% sustainability, the covenant empowers partners to:
- Jointly set targets
- Certify and verify supply chains and processes
- Implement third-party monitoring based on common sustainability definitions (annual)
- Issue mitigating projects (optional)
In addition, to determine specific sustainability issues in the juice sector, we have developed, together with the WWF, a supply-risk analysis at country level. This gives covenant partners insight into sustainability issues for selected product-market combinations.
We have mapped out a timeline of steps to achieve an increase in volume of sustainable product by 2030:
Our partners also seek to inspire more liked-minded companies to join the covenant and work together towards a more sustainable supply chain.
The Sustainable Juice Covenant is open to all players in the supply chain. Döhler, Riedel, Frutco AG, Rainforest Alliance, Refresco, Verbruggen Juice Trading, SVZ, Burke Agro, Solidaridad, and Firmenich have already pledged their commitment, and so can you.
Joining is as simple as signing up and:
- Committing to aim for 100% Sustainable Juice by 2030
- Reporting progress annually to IDH
- Promoting the Juice Covenant in your supply chain
- Sharing knowledge on sustainability with IDH and Covenant Members
In return, you’ll benefit from
- A proven framework to translate your sustainability ambitions into action
- Support and strategic guidance by IDH
- Independent monitoring of your progress (co-funded by IDH)
- Access to risk database for processed Fruit & Veg
- Opportunity to apply for IDH project co-funding
For your products to be considered sustainable, you must be able to map the upstream supply chain up to farm level. If the product is not segregated, you will be required to provide an explanation of your mass balance system (with a declaration assuring the sustainability status through mass balance). Most importantly, products must be certified/verified at farm level and processing level. Here we will give an overview of the required assurance for products to be considered as sustainable for both levels:
- At farm level, any standard that has been benchmarked by the Sustainable Agriculture Initiative (SAI) and is considered “bronze equivalent” in relation to the SAI Farm Sustainability Assessment (FSA) will be accepted as sustainable. For a complete and up-to-date list of all benchmarked standards please consult the SAI-FSA website or download the full list here. The most common accepted standards in the juice industry are listed here:
- SAI FSA bronze (3rd party audited)
- Rainforest Alliance / SAN
- Global GAP with FSA add-on
- Fair for Life
- Unilever Sustainable Agriculture Code
- Rural Horizons Citrus Brasil
- Processing level: All steps in the supply chain in which a physical transformation of the product takes place (e.g. processing, bottling, blending) need to have a sustainability certification or verification that is at least equivalent to ETI/SMETA 4-Pillar or SA8000.Equivalent standards will be added later, but for the time being those two standards can be used.For the ETI/SMETA 4-Pillar the status on the ETI/SMETA web portal is leading. If non-conformities are not followed up within the timeframe of the auditor (red status in web portal), the certificate is not valid. The certificate will be considered valid for three years after the audit.
Ready to commit to 100% Sustainable Juice? Join us.
|The Sustainable Juice Covenant||Factsheet||2018|
|How to be recognized as sustainable by the SJC?||Tool kit||2018|
|Fruit Juice Focus article about Sustainable Juice Covenant||Article||2017|
Bernd IsenbergSIP ManagerIsenberg@idhsustainabletrade.com +31 (0) 6 2143 1276