The Sustainable Juice Covenant (SJC) is a global initiative to make the sourcing, production and trade of fruit- and vegetable-derived juices, purees and their concentrates 100% sustainable by 2030.
Coordinated by IDH, the Sustainable Trade Initiative, and committed to by leading beverage companies, the covenant is a moral, not a legal, obligation. Enabling private sector companies to make proactive, non-competitive improvements across the juice industry supply chain – from raw materials to consumer-based products such as drinks, nectars, juices and smoothies.
With the support of AIJN, the European Fruit Juice Association, the companies work together to increase social and environmental sustainability at farm and processing level by rolling out sustainability certifications throughout the supply chain. Globally, fruit juice and nectar consumption is at 38,5 billion liters – and 9,6 billion liters in the EU, the biggest consumption region. As the market grows, we recognize that sustainability is the way forward for the juice industry – and that we can and should play an important role in making our supply chains as healthful as our drinking habits.
To reach 100% sustainability, the covenant empowers partners to:
In addition, to determine specific sustainability issues in the juice sector, we have developed, together with the WWF, a supply-risk analysis at country level. This gives covenant partners insight into sustainability issues for selected product-market combinations.
We have mapped out a timeline of steps to achieve an increase in volume of sustainable product by 2030:
Our partners also seek to inspire more liked-minded companies to join the covenant and work together towards a more sustainable supply chain.
The Sustainable Juice Covenant is open to all players in the supply chain. Döhler, Riedel, Frutco AG, Rainforest Alliance, Refresco, Verbruggen Juice Trading, SVZ, Burke Agro, Solidaridad, and Firmenich have already pledged their commitment, and so can you.
Joining is as simple as signing up and:
In return, you’ll benefit from
For your products to be considered sustainable, you must be able to map the upstream supply chain up to farm level. If the product is not segregated, you will be required to provide an explanation of your mass balance system (with a declaration assuring the sustainability status through mass balance). Most importantly, products must be certified/verified at farm level and processing level. Here we will give an overview of the required assurance for products to be considered as sustainable for both levels:
|How to be recognized as sustainable by the SJC?||Tool kit||2018|
|Fruit Juice Focus article about Sustainable Juice Covenant||Article||2017|
|The Sustainable Juice Covenant||Factsheet||2017|
Making the sourcing, production and trade of juices 100% sustainable