Carrefour Brazil Group and IDH Brazil achieve the “impossible”: 100% traceable beef
The Carrefour Group Brazil, the Carrefour Foundation and IDH - The Sustainable Trade Initiative (IDH) announced that the first batch of 100% deforestation-free beef traced from birth to shelf is now available in Brazil at an affordable price. Consumers will be able to access information through a QR Code stamped on the product's label.
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