In 2019, McCormick scaled up their efforts to address social and economic issues in the vanilla supply chain by engaging in a multi-stakeholder project, building on the existing knowledge and experience of McCormick and their partners. Implemented in partnership with GIZ and McCormick’s supplier BioVanilla, the project aims to improve the economic self-sufficiency of 4,000 vanilla farmers and their families in the Sambava and Vohemar districts of the Sava Region in Madagascar. The project is designed to further develop governance and representation of smallholder farmers in the sector, address farmer concerns around theft, and provide training to support farmers’ value addition through curing and income diversification. Along with benefits to the farmers, the company will benefit from a high quality, traceable and certified sustainable supply of vanilla.