The Carrefour Group Brazil, the Carrefour Foundation and IDH - The Sustainable Trade Initiative (IDH) announced that the first batch of 100% deforestation-free beef traced from birth to shelf is now available in Brazil at an affordable price. Consumers will be able to access information through a QR Code stamped on the product's label.
At IDH – the Sustainable Trade Initiative, we bring all the parties in a value chain – public, private, but also civil society and knowledge institutions – to find the solutions together because we know that with incremental change we won’t get there.
