“The main advantages of reducing pesticides,” says Mohammad Mustafa, BCI farmer in Rahim Yar Khan, Pakistan, “is that we save money and that it’s better for the environment, for example, our honeybees are coming back.”
Cotton is the world’s favorite fabric. We love it because it’s natural and breathable, and feels fresh next to our skin. It can be crisp and pristine, or soft and diaphanous; nothing beats it. Best of all, it’s a renewable resource, which is good news for consumers, along with the 250 million people whose livelihoods depend on it.
BCI is a not-for-profit organisation, bringing together the complex web of players in cotton’s supply chain – from farmers to retailers – to set out global standards for producing the fabric sustainably. The aim is simple: make cotton better for the people who grow it, better for the environment it grows in and better for the sector’s future.