Mato Grosso in Brazil has set ambitious targets for the intensification of livestock production, expansion of conservation of the forest and the Cerrado area, and the improvement of living conditions of smallholder farmers. Goals for 2030, include recovering 2.5M ha of degraded pasture, expanding 3M ha of sustainable forestry, eliminating illegal deforestation (by 2020) and sustaining 60% native vegetation, as well as increasing the internal market share from 20% to 70%.
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