Market convening is at the heart of everything we do. We believe that sustainable trade, will unfold when all stakeholders in the market: producers, traders, brand, retailers and end-buyers work together and all have an (enlightened) self interested in sustainable market transformation.
The central mechanism of market convening is bringing all players together and jointly design interventions that address most relevant supply and demand issues in a sector and formulate solutions that have benefits for all market players.
Only when those solutions – which are often a combination of different approaches – are scalable and work in the ‘real’ economy, there is a potential for sustainable, mainstream change.
There are two kinds of companies: those that sell sustainable products... and those that will...