To kick off this next phase of the Initiative we commissioned a designer to put together a new look and feel. We’re happy to share the results with you. This new trademark for Beyond Chocolate is available for download here.
Rationale of logo design: The logo represents the 4 different elements of cocoa production. The raw fruit, an opened pod with cocoa beans, a farmer’s hand and a leaf to represent the forest and livelihoods. They are equally positioned to convey the importance of a sustainable production cycle. The colors of the Belgian flag are used to keep strong the national identity of the platform.