How can agribusiness companies effectively connect with smallholder farmers?
Through commission-based agents. Often referred to as ‘rural promoters’ to ‘village agents’, these individuals serve as a crucial link between organizations and farmers, ensuring the smooth delivery of a wide range of agricultural services and products – from farm inputs and technology to finance and knowledge.
IDH is currently supporting various partners to implement the agent-networks innovation.
For a deeper dive into Commission-based Agent Networks, click here.
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