Brazil is the world’s biggest exporter of beef, with Mato Grosso being the biggest producing state. While the beef sector plays an important role in the Brazilian economy, it has also been criticized for low productivity,
degraded pastures and contributing to environmental issues such as illegal deforestation. Intensifying cattle production to free up land for responsible farming is key to forest protection in Mato Grosso.
Through the state government-led Produce, Conserve and Include (PCI) strategy, IDH partners with leading producers, municipalities, NGOs and others to maintain and conserve 60% of native forest while doubling economic output by 2030. We also connect sustainable production areas in the state with national and international markets
through our Verified Sourcing Area (VSA) approach, helping achieve sustainability at scale.