IDH has launched a new brand positioning and identity that goes beyond a new look to tap into the essence of how IDH catalyses systems change in global value chains. IDH’s revised and simplified tone of voice marks a departure from the complex jargon that often weighs down the sustainability sector. The branding was launched with a social media campaign, manifesto film, and soon-to-be-developed website.
Kenya Broadcasting Commission published an article on October 07, 2022 about the new brand. The article is written by KBC Author Christine Muchira.