More companies have joined the Sustainable Juice Covenant group. Frutco AG, V&K Pineapple Canning, and Rainforest Alliance have signed up to the covenant.
The Sustainable Juice Covenant group is looking to expand further. Whilst being focused on getting more participants on board, the group is at the same time validating the process that will enable companies to track their progress towards the target for 100% sustainable juice in 2030.
The initial companies that signed up to the Sustainable Juice Covenant are European based, they all have a global footprint. Going forward the group expects more companies outside of Europe to get involved as has been proven with the signing up of Thai company V&K Pineapple Canning.